Bachelor of Business Administration (BBA) With a Concentration in Marketing
The AIU Online Bachelor of Business Administration (BBA) degree with a concentration in Marketing can give you the skills and training you'll need to pursue a job as a marketing analyst, sales representative, promotions manager or other marketing professional. As a student in the online BBA degree program with a concentration in Marketing, you'll study topics such as marketing management, marketing research and international management.
Degree Overview: Bachelor of Business Administration (BBA) with a Concentration in Marketing
The AIU Online Bachelor of Business Administration (BBA) degree with a concentration in Marketing gives students a firm foundation of skills and knowledge to begin a career in marketing or to advance in a current career. Students who complete an online BBA degree with a Marketing concentration may consider applying for positions such as e-mail marketing analyst, sales representative or promotions manager.
Required Courses for This Degree Program
Students earning the AIU Online Bachelor of Business Administration (BBA) degree with a concentration in Marketing take a variety of courses in Business and Marketing. The following courses are required to complete the degree:
- Marketing Management Concepts
- This course applies management principles to the field of marketing, including organization, planning, implementation and strategy evaluation.
- Marketing Research and Buyer Behavior
- This course examines the motivations, processes and influences of consumer behavior and examines how the tools and techniques of marketing research can enhance marketing decisions.
- Advanced Topics in Marketing
- In this advanced class, students examine advanced topics in marketing management, explore marketing planning and study the international marketing environment.
- Decision-Making
- This course covers the concepts of critical analysis, heuristics and possible biases in the decision-making process.
- Economics in a Global Environment
- Students are introduced to microeconomics and macroeconomics, with an emphasis on their application in an international context.
- Concepts in Organizational Behavior
- This course teaches students about the functioning of complex organizations and applies that knowledge to the understanding of business models.
- Statistical Analysis
- In this class, students become familiar with the basics of probability and statistics and learn to apply them in business decision-making situations.
- Managerial Accounting and Organizational Controls
- This course is an introduction to business accounting methods for use in planning and controlling operations. Topics covered include budgets, cost management and responsibility centers.
- Financial Management
- In this class, students examine the key components of risk management and valuation in the financial decision-making process, including capital budgeting, forecasting and project-based risk management.
- Global Strategic Management
- This course introduces the topics of goal setting, task analysis and evaluation of tactics in global strategies.